Event Details


October 30, 2014


12:30 PM - 6:00 PM


The Pinnacle Center Hudsonville MI

Pre-registration for the Expo floor is now CLOSED!

On-site registration will be available on the day of the Expo.

2014 WMDCE






OCTOBER 30, 2014

12:30 pm – 6:00 pm


EXPO Floor 12:30 PM – 5:00 PM

Networking 5:00 PM – 6:00 PM





Session 1

1:00 PM – 2:00 PM



What’s in Your Front End?

Understanding General Requirements

*CEU Registered Class

Bruce Courtade

Rhoades McKee

Mike Alsgaard

Fishbeck Thompson Carr & Huber



Signing a contract to perform commercial construction work without thoroughly understanding its General Requirements is like playing a brand new game without knowing any of the rules and risks associated with it. The General Requirements provide the basic rules governing most of the rest of the project, but often get overlooked by those who want to get right to the “fun stuff” – the plans and technical specifications. These project-specific conditions may make-or-break many otherwise successful projects, unless they are carefully planned out well before the project goes out to bid.

This presentation, by a certified professional estimator and an attorney (both with extensive experience within the construction industry), discusses many of the terms that are set forth in General Requirements: what they are, what they mean, and why they are necessary. By understanding the purpose of the General Requirements and their meaning, they can help you understand the “rules of the game” in commercial construction, helping you avoid embarrassing and costly mistakes. Among the topics that will be covered are the following:

* General rules of contract interpretation under Michigan law.

* What are “General Requirements”?

* Definition of key terms found in most General Requirements.

* What is the “Summary of Work”?

* What is the Construction Schedule, and how does it relate to and impact liquidated damages that might be available?

* General Requirements and their impact on getting paid.


Top Five Challenges

Facility Managers Face


Sam Pinto

VanAndel Institute



This class will be a round table format with open discussion on the top five (5) challenges that facility managers face.  The discussion will focus on the various problems that can arise from these challenges and what types of resolutions can be found to address them. 


Session 2

2:30 PM – 3:30 PM



Rigid Insulation – An Investment in

Energy Efficiency (HSW)

* CEU Registered Class

Lisa Render Olson

Atlas EPS



Continuous insulation, perimeter insulation, EPS, XPS, Polyiso – No matter what you call it or which rigid insulation you choose, rigid insulation is a key component in creating todays energy efficient buildings. Learn the unique properties of each material to better understand LTTR – long term thermal performance, point of diminishing returns, and long term environmental impact. From roofs systems, various wall assemblies, and below grade applications rigid insulation is one of the best investments an owner can make to minimize operating costs in the future.


The Most Important

Tools in Your Kit:

Using Negotiation Skills in the

Construction Setting


Bruce Courtade

Rhoades McKee



Members of the construction industry are used to working with their hands, and knowing what tool or piece of equipment is best for which job quickly becomes second-nature. Too often, though, contractors, suppliers, architects and tradespeople forget about some of the most important tools that they possess: their negotiation skills.

Literally from the time the idea of a project pops into an owner’s head until final payment is made and secured, construction projects are filled with instances where the participants are negotiating terms and conditions that will impact the project itself and each of the parties who are working on it. Ignoring your negotiation skills and relying on either “the way it’s always been done” or “what I need to get out of this” is the equivalent of using a ball peen hammer for every job on the project: while it may work some of the time, it isn’t really the smartest way to do the job and could actually cause a lot of damage for you and others.

This presentation, by an attorney with nearly 25 years of construction-specific experience, focuses on the art of negotiating and its impact on construction-related issues. Among the topics that will be covered are the following:

  • How negotiation impacts every aspect of a construction project
  • Preparation for negotiation
  • The 2:1 Rule and its importance
  • Assumptions – they can’t be avoided, so how can you control them?
  • Ten (or More!) tips to use in your next negotiations
  • Closing the deal: when to get what in writing


Session 3

4:00 PM – 5:00 PM



Laser Scanning (LiDAR)

* CEU Registered Class

Tim Platz

Fishbeck Thompson Carr & Huber



Laser scanning (LiDAR) has multiple uses and types. We will be discussing types of laser scanners and platforms for laser scanning.  Included in the presentation will be discussions regarding free software and viewers available, advantages and applications of laser scanning.   By the end of this presentation, all attendees will have a general understanding of the technology and some of its uses.


Cloud Based and Mobile Tools

for Building Design,

Analysis and Construction


Dave Meade

Fishbeck Thompson Carr & Huber

Mike Alsgaard

Fishbeck Thompson Carr & Huber

Sam Pinto

VanAndel Institute



Collaboration and web services are becoming the norm on more and more projects and transforming how the industry operates. Tools such as Autodesk BIM 360 (and others) enable almost anytime, anywhere access to project data throughout the building construction lifecycle. Come check it out and see what it has in store for you.




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2014 Class Speakers


Mike Alsgaard


Fishbeck Thompson Carr & Huber


mike pic

Mike Alsgaard is the Senior Estimator with Fishbeck, Thompson, Carr & Huber, Inc. (FTC&H). His primary responsibility is developing cost estimates and constructability reviews for most FTC&H projects during all design and construction phases. Mike has been responsible for projects with estimated costs ranging from several thousand dollars to over $45 million of new construction and renovation. He has served the past seven years on the National Education Committee for the American Society of Professional Estimators (ASPE), and was Chair of the Committee for the past five years. Mike has been recently elected to the third VP position at the National Board of Directors and looks forward to working with fellow estimators across the US. He has a BS degree from Ferris State University in Construction Management and achieved Certified Professional Estimator status from ASPE in 2009. 

Bruce Courtade

Rhoades McKee


2014 bruce

Bruce Courtade recently finished his term as the 78th president of the 42,600 member State Bar of Michigan.  Bruce’s background in the construction industry pre-dates his admission to law school, as he spent two summers in high school and college working at a small commercial construction company in the Detroit area.  He received his bachelor’s and law degrees from the University of Michigan, and was president of its 1988 Law School class. He has been active with the State Bar, chairing the Representative Assembly, and serving nine years on the Board of Commissioners (including six years on the Executive Committee). He is a State Bar Foundation fellow.  A past recipient of the John W. Cummiskey Award in recognition of exceptional pro bono service, Bruce also was selected as the Grand Rapids Bar Association’s 2007 “President’s Award” recipient in honor of outstanding service to the local bar, and received the Alumni Association of the University of Michigan’s highest honor, its “Distinguished Alumni Service Award,” in 2010.

Dave Meade

Fishbeck Thompson Carr & Huber


Dave Meade

Dave Meade is the Design Technology Manager with Fishbeck, Thompson, Carr & Huber, Inc. (FTCH). He is primarily responsible for the implementation, training, and management of BIM/CAD software and related technologies for their 6 offices throughout Michigan and Ohio.  Excited about what the future of technology will bring to our industry, Dave has recently been working to leverage cloud based mobile solutions to help solve challenges related to collaboration and working in an ever-changing environment.  Dave has a BS degree from Central Michigan University and was one of the first professionals in Michigan to earn the AGC Certificate of Management-Building Information Modeling (CM-BIM). 

Sam Pinto

VanAndel Institute


Sam Pinto is the Director of Facilities with the Van Andel Institute. In this role, Sam leads a team of professionals providing all aspects of Facilities support, including the Maintenance, Housekeeping and Food service operations. A big believer in customer service, Sam supports a customer focused approach to delivering these services. Sam has more than 24 years of experience in the building operations environment. Passionate about sustainability and its possibilities, Sam provides a functional work environment where employees can achieve their professional goals all the while minimizing the resources necessary to accomplish this.

Tim Platz

Fishbeck Thompson Carr & Huber




Mr. Platz is the  Survey Department Head at Fishbeck, Thompson, Carr & Huber (FTCH) and has been with them for the past 14 years.  He has a BS Degree in Surveying Engineering from Ferris State University and is a Licensed Professional Surveyor in Michigan.  He has served as a Director, Treasurer and Vice President on the Board of the Michigan Society of Professional Surveyors.  During his career he has completed the survey layout of numerous large building, road and highway projects.  He has been working with LiDAR (Laser Scanning Data) for the past 5 years with both the Terrestrial and Mobile LiDAR.  He has guided the implementation and work flow for these new technologies into its everyday use at FTCH.

Lisa Render Olson

Atlas EPS


lisa website sized

Lisa Render-Olson  is the Geofoam specialist with Atlas EPS a division of the Atlas Roofing Corporation.  During her 8 years with Atlas EPS Lisa has worked with rigid insulation for roofing, foundations , walls, and geofoam applications.   She provides AIA presentations on topics covering geofoam, below grade insulation assemblies, the building envelope and moisture management.    Lisa is a member of CSI in Grand Rapids and earned her CDT in 2010.   Membership with CSI has taught her the value of a well written specification.  She consults with architects and engineers to provide insight on  the benefits and limitations of various rigid insulation products.



This Year’s Event will be held at:


The Pinnacle Center

3330 Highland Drive

Hudsonville MI 49426

phone: 616-662-3330






inside spread 11x17


A part of the proceeds will benefit the Building Bridges Professional Services program.  Building Bridges Professional Services has been serving the Grand Rapids community since 2007. Through the collaborative efforts of Urban Family Ministries, Tabernacle Community Church, and Bethany Christian Services, we employ at-risk young people who would not otherwise be able to locate employment in the area. Youth are trained to deliver high-quality, affordable services to local residents, including lawn care, landscaping, construction, snow removal, and other services.

Thank You to This Year’s Sponsors:






PM Technologies



FTC&H Logo black_name with web





This year’s theme is BUILDING KNOWLEDGE. 

Several CEU classes will be offered and

centered around this theme, integrating

a theme for the Expo helps get your

target audience to attend.

Exhibitor Forms

Exhibitors have TWO (2) booth options this year: Basic or Executive




8′ x 10′ Draped Booth


Free WiFi Access

Standard Power

Skirted Table

Two (2) Chairs

Small Wastebasket


Basic Booth amenities PLUS :


Twenty Slide Power Point Presentation

(Presentation will be displayed throughout the

Exhibit Hall on four (4) large screens on

a continuous loop during the Expo)


Company Logo on the

Expo Handout 

(Handout will be given to ALL attendees)


You can apply for your Exhibit booth by

EMAILING or FAXING your application.


Please direct all applications to the

Builders Exchange of Michigan,

Fax: 616-949-6831 or Email: Elizabeth@grbx.com.


Spaces are limited, get your application in today!



Looking for a bit more exposure than just an

exhibition booth?  The EXPO’s Sponsorship

Packages are designed to give your company

maximum bang for your hard earned

dollars!! Our extensive collection of

professional connections will provide

a great deal of visibility for your company.


Sponsorship Forms



$1,250 (15 Available)


- Company & Logo on the Expo’s website as a Sponsor *

- Company & Logo on the Expo’s Facebook page *

- Logo in Buyers Guide on GRBX.com for one (1) Year *

- Company & Logo on Handout at Expo as a Sponsor *


- Logo on one (1) eNewsletter sent to 5,000+ connections

- Company Logo on

Builders Exchange’s website

for three (3) months

- One (1) Logo in The Exchange – Annual Expo Edition


*Standard Sponsorship Benefits



$2,500 (6 Available)


- Standard Sponsorship Benefits PLUS:


- Logo on four (4) eNewsletters sent to 5,000+ connections

- 50% Discount on Basic Booth Space on the Expo Floor

- Company Logo on Builders Exchange and CSI GR website for six (6) months

- One (1) Standard ad in The Exchange – Annual Expo Edition


$5,000 (6 Available)


- Standard Sponsorship Benefits PLUS:


- Logo on nine (9) eNewsletters sent to 5,000+ connections

- FREE Executive Booth Space on the Expo Floor

- Company Logo on Builders Exchange and CSI GR website for one (1) Year

- One (1) Premium ad in The Exchange – Annual Expo Edition


A la Carte for

Platinum Sponors:


Additional $2,650